If I was to ask you the question “What can you tell me about your ideal client?” what would you say? You could no doubt tell me things like their age, gender, income, location, whether or not they have children, level of education and so on. But could you tell me these things?

Do you find the whole concept of hashtags mystifying? Wondering if you should even use them? And if so, how to make them effective for your business? I’ve got you covered. Here I’m diving into answering the 10 Most Frequently Asked Questions I receive on the topic of hashtags. So let’s get started!

Have you ever spotted someone’s Instagram captions or bio and wondered how they’ve made it look fancy with different fonts? Here’s all you need to know in 3 STEPS.

It’s here! My first official FREE marketing resource, available for download now. It covers two of the biggest topics I’m asked about: Connecting with your ideal client and knowing what to say on Instagram.

Have you ever been tempted to buy Instagram followers? As tempting as it might sound to outsource your Instagram growth strategy for seemingly “unbelievable” results, DON’T DO IT. Here’s why.

I had an insightful session with a client this week where she expressed the pressure she’s feeling to “keep up appearances” on social media with her business. A lot of her sentences began with “I feel like I should….” or “Don’t I have to…?” Here’s what’s wrong with that approach.

Today’s Marketing Tip: Social Media is a TOOL, not a STRATEGY. Having a strategy is how you make sure every post has a purpose on social media. If your posting has felt a little “off” lately, or if you feel like you don’t really know what you’re trying to achieve on social media, revisiting your social media strategy can help.

Your “ideal client”…. It’s that mystical term we hear so often used to describe the type of person you “ideally” want to work with. While we’re all familiar with this concept, I find there’s 2 misconceptions that comes along with it; the assumption that once you’ve identified your “ideal client”, your work is done, and that money is the key identifier of your ideal client.

Here’s 5 effective updates you can make to your website that you don’t need to hire a web developer to do for you.

Don’t be scared to share! Especially when we work in a highly saturated and competitive market, wanting to keep information to ourselves can feel like a way of protecting our business. But the problem with this way of thinking is that we’re usually basing this decision to post or not post based on our COMPETITOR instead of our CUSTOMER.