Why did you start your business? It goes without saying that no one starts a business because being self employed is the “easy option”! But the real reason you started you business you probably haven’t reflected on in a while. If you’re feeling overwhelmed, defeated or simply lacking motivation at the moment, I encourage you to revisit your WHY.

“I don’t want to use fear as a marketing tactic, so what exactly do I say to avoid that?” I’ve received this question a lot lately. I really appreciate people asking it, because it shows me you’re being conscious of your INTENTION in your messaging, and that’s more important than ever right now. Here’s my answer to that.

I know the thought of losing income is terrifying. I know what it’s like to invest a lot of energy into marketing with no guaranteed return on investment. I know that desperation and stress often leads us to perform at less than our best selves. But I also know that in order to SELL, you have to first SERVE. Here’s how.

When did you last take a look at your Instagram “Insights”? If it’s been a while, I recommend dipping in there and browsing around to see what content is performing best for you. Here’s a quick guide to help.

Should I be lowering my prices at the moment to attract more business? There’s no blanket answer to this question, but I would like to give you some things to take into consideration when making the decision.

It’s one thing to say you’re customer or client focussed—but what do you do to actively make that a reality? Here’s some questions to consider, and what you could learn from the experience.

Here’s a fact: 70% of people visiting your marketing materials (such as your social media channels and website) are doing so on mobile devices. “That’s fine” you might be thinking. “My website is mobile responsive.” BUT… and this is a big one… has your website CONTENT responded to the BEHAVIOURAL differences shown by mobile users?

“I feel really awkward posting on social media at the moment… what it is appropriate to talk about and share?” GREAT question. And you’re not alone in thinking it. Here’s my list of 10 Do’s and Don’ts for posting during a pandemic!

I had a really great time speaking with 8 business owners during the free mini-Strategy Sessions I held this week. Just some of the awesome entrepreneurs I chatted with included a life coach, a freelance marketer, a lawyer, a wedding planner, a business manager and a graphic designer. And do you want to know something really grounding? Everyone was challenged by the same topics.

“I don’t know yet how this is going to impact my business. I’m just hoping we can weather this storm.” If you’ve thought the above, you’re not alone. We’re ALL thinking it. But if there’s one thing I can impress upon you during this time of unknowns, let it be this…