Do you struggle with pricing your services?
Do you find yourself constantly second guessing yourself when it comes to pricing?
Remember this: You’re not “too expensive” just because someone tells you so. It all depends who this pricing feedback is coming from.
❌ If the person telling you you’re “too expensive” isn’t your ideal client, don’t get hung up on their opinion. It just means they don’t place a high enough value on your offering for them to justify the expense. In the words of Elsa, let it go.
✔️If the person IS your ideal client, then here’s what “too expensive” could mean in this context:
- They’re not in a financial position to invest in your services at this time. And that’s okay. Just make sure your marketing is continuing to engage with this “one-day” client so that when the time comes, they still remember you’re the one they want to call.
- It could also mean they don’t truly understand what’s involved in the work that you do and the result they’ll experience. This equally doesn’t mean you’re “too expensive”. It means you need to take a closer look at how you’re communicating your value through every touch point in your business.
(If you’re frequently receiving pricing push back from your ideal clients, then perhaps it is time to look at your pricing in relation to the current market.)
But if there’s one thing I know, it’s this:
When you have clarity on how to communicate your value, you can confidently charge what your expertise is worth and stop second guessing yourself on your pricing. And it feels GOOD.
That price you *really* want to charge for your services? You’re worth it, and the right messaging and marketing can help you charge it.
Do you need help with your messaging?
Let’s talk about doing a Strategy Session together.
You bring the questions, I’ll bring the clarity. Whatever pain points or marketing challenges you want solved, we’ll tackle them in 2 hours. You’ll leave feeling confidence and with a realistic action plan.
