If you’re avoiding your marketing, it’s not because you’re lazy.. It’s because you’re forcing yourself into strategies you don’t enjoy.

The “shoulds” are everywhere:

• You should post daily.
  
• You should be on LinkedIn and TikTok and Instagram.
  
• You should run Facebook ads.

But if you dread showing up, you won’t be consistent. And we all know that inconsistent marketing doesn’t work.

What to do instead:

1️⃣ Pick one core platform where your ideal clients actually spend time.

• If your audience is B2B, LinkedIn might be your spot.
• If it’s visual, Instagram could make sense.
• The key: choose one and commit.

2️⃣ Choose one lead-generation activity that works.

• This could be speaking at events, running webinars, guesting on podcasts, or even direct outreach. (I added over 100 subscribers to my email list from just two speaking engagements in the past month! That would have taken me FOREVER to achieve on social media.) 
• Stick with it long enough to measure results.

3️⃣ Have one way to nurture your audience.

• An email newsletter is the simplest, most effective option.
• Email doesn’t get buried in an algorithm, and you own your list.

If you’re overwhelmed, run any idea through my “three filters” and you’ll instantly see if it’s worth your time:

1. Does it fit my audience?
If your ideal clients aren’t there (or don’t care about it), it’s a waste of your time.

2. Does it fit my strengths?
If you hate being on camera, don’t make TikTok your main strategy. Lean into what you’re naturally good at — writing, speaking, designing, connecting.

3. Does it fit my resources?
This includes time, budget, and energy. If you can’t sustain it for the next 6–12 months, it’s not worth starting.

Saying no to marketing you hate does NOT mean doing less. It means doing the right things more consistently.