What would you do if your social media disappeared tomorrow? 

I’ve asked this question many times, and the response is often the same: an eye roll.

“That would never happen.”
“I’m not worried about that.”
“I’ll deal with it if it ever becomes a problem.”

But here’s the thing—social media platforms aren’t invincible, and neither is your access to them.

Social Media Isn’t a Sure Thing

I’ve seen people locked out of their accounts, experiencing sudden drops in engagement, or scrambling to recover from yet another algorithm change.

And let’s not forget the bigger risks:

• Accounts getting hacked or shut down (sometimes without warning).
• Platforms experiencing outages (hello, Instagram crash of [insert latest major outage]).
• Shifting algorithms that make it harder than ever to reach your audience.

For many business owners, social media is their primary way of connecting with potential clients. But if your ability to post and engage disappeared tomorrow… what would you do?

The Solution? Email Marketing.

Email is the one platform you own. No algorithms deciding who sees your content, no sudden account shutdowns, no middleman controlling your reach.

When I send my newsletter, it reliably lands in the inboxes of 200–300 people. That’s 200–300 people opening and reading my content—not just scrolling past it in an overcrowded feed. Can you imagine getting that kind of engagement on most social media posts? (I sure can’t.)

But here’s what I hear all the time:
“I know I should use email marketing, but I don’t know what to write.”
“I just don’t have the time to sit down and create emails.”
“I’m worried I’ll sound awkward or salesy.”

If that sounds familiar, I’ve got you.

Make Email Marketing Effortless

In my Effortless Emails Masterclass, I teach you how to set up an AI writing assistant within ChatGPT that helps you draft engaging emails quickly—so you can stay consistent without the stress.

No more staring at a blank screen. No more overthinking every word. Just clear, compelling emails that nurture your audience and grow your business.

If email marketing has been on your “to master” list for 2025, this is your shortcut.

👉 Learn more here: Effortless Emails Masterclass