If your marketing feels heavy, complicated, or exhausting, it’s probably not the marketing for you.

There’s no one “right” way to market a business. There’s only the way that works for you — your personality, your values, and your goals.

The problem is that we’re drowning in “shoulds”:

• You should be on every social media platform.
  
• You should run a podcast.
  
• You should do daily videos.

What if you… didn’t?

Marketing only works if you can show up for it consistently. And you’ll only show up consistently if it feels good and fits you.

The secret? Simplicity + alignment. Strip back to a small number of activities you enjoy and can sustain and then stick with them.

Here’s how to choose what’s worth your time.

The 3 Filters for Any Marketing Idea:

1. Does it fit my audience?
If your ideal clients aren’t there (or don’t care about it), it’s a waste of your time.

2. Does it fit my strengths?
If you hate being on camera, don’t make TikTok your main strategy. Lean into what you’re naturally good at, whether that’s writing, speaking, designing, connecting.

3. Does it fit my resources?
This includes time, budget, and energy. If you can’t sustain it for the next 6–12 months, it’s not worth starting.

When a strategy passes all three filters, it’s far more likely to feel natural, get done, and work.

Stop chasing every shiny new tactic. Focus on the strategies you enjoy, can sustain and the ones that make you want to show up, because you and I both know that that’s where the results will happen.