Ever had a potential client look at your quote and think, “That’s a lot for… what exactly?” Yeah. It stings.

Here’s the truth: one of the easiest ways to justify your prices is to show your process.

When people can see the work that goes into delivering your service — even the not-so-glamorous parts — they start to understand your value long before you deliver the final result.

Take my own business. A lot of what I do is me, a keyboard, and a Google Doc. Not exactly Instagram candy. But when I launched my intensive week offering, I decided to make the process visible in a way that was a little… unexpected. 

I attached my lapel mic to random objects in my office (a ruler, a coffee cup, a toy dinosaur… you name it) and recorded short updates about the work I was doing. People came for the mic gag, but they stayed for the insight into my process.

By the end of the week, they’d seen exactly what I delivered, step by step. And suddenly, that “invisible” service didn’t feel so invisible anymore.

You don’t need a floral studio or a design workshop to show your process. Share progress updates. Capture behind-the-scenes footage. Explain the decisions you’re making. Make the unseen, seen and watch your pricing conversations get easier.

Want to learn more about my Intensive Week service? You can see more behind the scenes here.

This idea comes straight from my chat with Bec Chappell on Marketing Espresso. We dug into why showing your process is one of the simplest — and most powerful — ways to help clients see your value before you’ve even started the work. You can catch the whole conversation here.