Testimonials matter. And before you ask, YEP, people read them.

It all comes down to getting the RIGHT testimonials.

So what’s a “good” testimonial? A good testimonial is always attributed to a person and addresses hesitations your potential client or customer would be thinking. (Things like price, quality, time and so on.)

To get this type of testimonials, you ask a direct question.

❌ DON’T ask: “Would you be willing to provide a testimonial about your experience of working with me?” You’ll just get a testimonials of pleasantries that, while lovely, isn’t overly helpful and could easily be “faked”.

✅ DO ask a direct question: “Could you share with me how you initially felt about the cost of my services, and how you feel about that investment now that we’ve completed our project together?”

To this question you’re going to get a response that does two things:

▪️It speaks to a big hesitation a potential client might be experiencing.
▪️It helps establish trust, as it’s believable.

Never be afraid to ask for a testimonial. If you’re proud of your product or service, you should be proud of the opportunity for people to share their experience with you.