Just getting started with social media for business and don’t know where to start? 

Here’s 3 steps to help you get started on your social media marketing adventure with a solid (and achievable) action plan. 

STEP 1: Identify your target audience and their social media habits.

• Demographics: Things like age, gender identity, occupation, location. Think of this as your quantitative date → more “traditional” statistics. 
• Psychographics: Think about their goals, beliefs, motivations, fears, pain points. These are the more emotional characteristics of your target client.
• Social Media Habits: What platforms do they use and what types of content do they like to engage with? 

STEP 2: Determine your goals

What are you wanting to achieve from your social media accounts? 

• Increase brand awareness
• Boost your authority
• Generate leads
• Build a community 
• Drive website traffic
• Make sales
• Start a client wait list. 

The action you take and the platform(s) you use will depend on what you’re trying to achieve and where your ideal client interacts online.  

STEP 3: Develop content categories.

This step is all about what you’re going to say on social media.

You want to identify: 

• The themes that help you communicate the value your business can bring.
• How you can best showcase your point of difference with your audience.

I recommend 5 to 8 Content Categories that you rotate through with your content. 

Here’s an example of content categories for a FLORIST. 

1. Education: Everything about blooms! When they’re in season, how & where they’re grown, why they cost what they do etc. 
2. Values: What does your brand stand for? If sustainability is a pillar of your brand, share how your brand embodies this value. 
3. Process: This is your BTS. What does it take to deliver your service? The easiest way to justify price is through sharing your process!
4. About: Introduce your audience to the people behind the brand that make everything happen!
5. Services: What do you provide? How does it work? How do people work with you? 
6. Portfolio & Testimonial: Sharing examples of your work + testimonials from customers & clients.

You now know: 

• Who you’re trying to communicate with. 
• Where they engage online (and the platforms you’ll use).
• Why you’re going to use social media. 
• What you’re going to talk about. 

Now it’s time to start creating content and sharing! 

Stuck for content ideas? Click here to download my FREE GUIDE: 50+ Marketing Ideas. 

Need more support and guidance? Contact me here and I’ll share details about my 2-hour marketing Strategy Sessions where we can work through this process together and set you up for social media success.