“I feel like I’m on a marketing hamster wheel. Nothing I create feels original or inspired. I’m out of ideas on what to do next.” 

Does this feeling resonate with you? 

If so, do you still catch yourself spending a considerable amount of time each day on your social media apps, scrolling, hoping for inspiration to strike? 

In reality, all you’re really doing is fuelling your thought patterns about how exhausted you are by social media. 

If this sounds familiar, I’d love to challenge you to consider whether what you’re experiencing is in fact exhaustion… or could it be saturation. 

Let me explain. 

It requires brain capacity to create content for marketing. That creation work feels exponentially harder when your mind is already saturated with hundreds—even thousands—of other pieces of content. “How can I possibly create something fresh? I’m sick of these trends and I’ve heard this audio 1000 times.”

Caught yourself saying that? 

• How much more “white space” would you free up in your mind if you cut your daily social media scrolling to 15 minutes, during which you made a conscious effort to ENGAGE, and not just scroll? (I’m talking about sending DMs and adding comments to content that truly resonates with you. Genuine connection.)

• What would your marketing look like if you muted your competitors for a while and only paid attention to content from accounts that inspired you?

• What would you say differently if you hadn’t already “seen and heard it all before”?  

If you’re legitimately spending endless hours on content creation, your marketing exhaustion could well be real. 

But if you’re just struggling to find the inspiration to give you any kind of momentum, consider whether you might have just reached “saturation point”. 

The great news is you have the power to do something about content saturation by changing your user habits. 

You might be pleasantly surprised with how much more creative you feel when you give your brain the white space to dream up ideas for itself. 

*** If you do legitimately feel exhausted by your marketing and need support, please reach out. You’ve worked so hard to get to where you are. Don’t give up now! It could be something as simple as a Strategy Session that helps you hit the reset button with fresh ideas and clear goals to work towards.