How to optimise your Instagram bio

When did you last update your Instagram bio?

Here’s 5 Quick Tips tips to add value to your profile.


How to optimise your Instagram bio

A really common pain point I hear from small business owners is the struggle to connect with their ideal client. I know how hard it is, especially in a world where everyone’s attention is being pulled in multiple directions.  But there is something you can do to improve your connection with your ideal client, and […]

Business Strategy

How well do you know your ideal client?

Finding the motivation to keep marketing your small business can be exhausting, right?  → Every time you open Instagram there’s a new “trend” you’re meant to be on top of.  → You’re wondering how on earth you’re meant to use email marketing to book more clients. → Paid Ads feel like a total mystery to […]

Marketing Strategy

Group coaching is BACK!

I’m coming at you with a very quick and easy win this week: Welcoming new followers.  What do I mean? Quite literally, sending a personal message to any new person (aka potential lead) that hits the follow button for your business on social media. It could look something like this:  Hey {person’s name}  Thanks for […]

Marketing Strategy

A 2-minute marketing strategy you can do today

Social media juggling act

So you’ve spent hours creating business-related content for social media, only to get a handful of likes.  You then throw your hands in the air and, out of frustration, post a cute kid or dog video and see your highest engagement in months.  At this point you’re wondering two things:  What does this all mean?  […]

Social Media

When you’re ready to give up on social media…

If you want to boost your engagement and help new followers find you—and Instagram is your predominant social media platform for business—then Reels have to be a part of your marketing strategy. And they don’t have to be scary….

Social Media

Are you avoiding Instagram Reels

Are you guilty of “random acts of social”? Do you post to your social platforms sporadically, without any set plan? Are you scared of repeating yourself?

Social media habits like this are common, but they’re also the reason your ideal client isn’t interacting with you and taking the next step from being a “follower” to an engaged (and hopefully *paying*) customer or client.

Marketing Strategy

How to build trust and earn attention

Here’s 3 tips to help you get your website copy sorted if you can’t afford to hire a copywriter.


3 Tips to write website copy

Testimonials matter. And before you ask, YEP, people read them. It all comes down to getting the RIGHT testimonials.
So what’s a “good” testimonial? And how can you get them for your business?

Marketing Strategy

Why you need testimonials

Today marked the final online workshop of my 6-month group coaching program, Marketing Masters.

This program was uniquely designed for established business owners who were already nailing their Instagram game but wanted to level-up in their marketing in other areas. Here’s what we achieved together.

Marketing Strategy

Group Coaching Success

Don’t talk about what you know and what you do. Try this instead.

Tell me HOW what you know and what you do is → the ANSWER to the problem I need to solve or the change I want to make.

Marketing Strategy

How can you help your ideal client?