When it comes to introducing yourself to your audience, the name of the game is to help your ideal client begin to know, like and trust you.  To do so, we need to communicate who we are with empathy and authority.  We need to acknowledge:  → Language (written words) can help us show empathy and […]

Just getting started with social media for business and don’t know where to start?  Here’s 3 steps to help you get started on your social media marketing adventure with a solid (and achievable) action plan.  STEP 1: Identify your target audience and their social media habits. STEP 2: Determine your goals What are you wanting […]

Working on your website? A great website starts with a great header.  Here are 3 things every website header must include.  👀 Your header is the first thing people see when landing on your site. They will decide in 3-5 seconds whether they want to scroll on, or leave.  Your header has to do the […]

🥂What is “champagne” content, you ask? 🥂 Champagne content is what I call content that resonates most strongly—and repeatedly—with your ideal client. It’s usually also the content you find fun and *easy(er)* to make. No surprise that your audience can sense the content you love to create, right?! 😉🤭 Here’s 3 great metrics to help […]

How do you make people CURIOUS about your brand? How can you ENLIGHTEN them as to how you could help them?  → With a great one-liner.  A one-liner is like your elevator pitch. It’s the short and sharp answer you give in response to the question “What do you do?”; a simple statement you use […]

Let’s talk about “Unnecessary Marketing”… Are you doing it?  Unnecessary marketing is the marketing you do because you think you SHOULD—not because it’s tied to any business goal.  → It’s the Reel you sit on the couch making at night because you haven’t posted a Reel lately and you don’t want the algorithm to forget […]

“You need to get your messaging sorted.” Ever received this piece of feedback and wondered what in the world it meant? Let’s discuss! MESSAGING → What you say, how, and to who. It’s knowing what your brand stands for.  MARKETING → Where you say it.  Now that’s an overly simplistic definition, yet it’s all you […]

Wondering how we can work together? Thanks for asking! 😉  I have 3 core services that I offer:  ✔️Strategy Sessions: 2 hours together, just you and I, to get your marketing sorted.  One-to-one support (you can ask me anything! ) to help get your marketing sorted. Perhaps you’re struggling to generate inquiries and bookings from […]

How do you know when it’s time to increase your prices?  Here are 5 Signs it could be time to increase your prices:  And always, remember this: Your pricing should be based on your knowledge, experience and the quality of your product or service. It should NOT be based on someone else’s perception of your […]

When I say “LinkedIn is a great marketing tool”, I’m going to guess you roll your eyes and think one (or all!) of the following… Did I read your mind?! Hehe.  I was having a conversation with my monthly marketing accountability group, Marketing Matters, about diversifying our social media platforms of choice, and the question […]