When most people think about branding, they think about the visuals; a beautiful logo, a sleek website, a curated social media feed…. And while those things can absolutely create a strong first impression, one their own they’re not enough to get people over the line to work with you, especially in a service-based business. In […]

One of my favourite things about working on an elevator pitch with a client is that it doesn’t just make it easier to answer “So, what do you do?” It forces you to get crystal clear on what you actually want to be known for. When you have to distill your work into a single […]

There’s a reason most “elevator pitches” fall flat. They either try to cram in too much detail (“I write websites, and emails, and sales pages, and lead magnets…”) or they’re so vague the other person has no idea what you actually do (“I’m a copywriter”). After years of working with business owners on their messaging, […]

Picture this: you’re at a networking event, a conference, or even the school pickup line. Someone turns to you and says, “So, what do you do?” If your mind goes blank, you stumble through a rambling explanation, or you downplay yourself with words like “I just…”, you’re not alone. Many business owners feel awkward answering […]

When it comes to introducing yourself to your audience, the name of the game is to help your ideal client begin to know, like and trust you.  To do so, we need to communicate who we are with empathy and authority.  We need to acknowledge:  → Language (written words) can help us show empathy and […]

“I’m not a brand, I’m a person.” This line (or sentiments to its effect) have been popping up a lot on social media lately. Whether you want to call it the rise of the “anti brand” or a “brand rebellion”, some are interpreting this as the idea that you shouldn’t have to put on a […]