Your brand identity is more than just a logo or a catchy slogan. It’s the essence of your business, the tone you set, and the message you convey. It’s how your business is portrayed to your ideal clients.  While elements like your logo, typography, colour palette and style of imagery are all components of your […]

Have you dipped your toes into using AI in your marketing yet?  The talk of AI (artificial intelligence) is everywhere… and the conversation has extremes from fear-mongering about it “taking our jobs” to claims it’s capable of doing all of our marketing for us.  The truth, as always, lies somewhere in the middle.  Personally, I’m […]

If you follow me on Instagram, you might have noticed things have looked a little different this month. I’ve broken all the so-called rules and turned my Instagram feed into a monthly e-magazine cover that allows you to click in to read carefully-curated tips, trends, insights, education, motivation and encouragement to help you navigate the […]