When I was Marketing Manager and Wedding and Event Director of a floral studio in Vancouver, Canada, it was my responsibility to bring in the bookings.
I remember the angst I’d feel in the early days of that role when I was preparing for a client consult.
I’d obviously done the obligatory pre-meeting “research”.
When most of those questions already had a big ✔️next to them before the consult started, I’d really feel the pressure to “land” the booking. I’d be lying if I didn’t say a part of me was worried about whether or not they’d like me, and by extension, our floral studio! Cringe, I know. But it’s true.
What infinitely eased that pre-consult angst (aside from me becoming more experienced in the role) was the implementation of my marketing plan and the rebrand I’d helped facilitate.
What does a marketing plan and branding have to do with booking clients? EVERYTHING.
Your branding and marketing is what gives YOU the power to choose your customers, rather than waiting for them to choose you.
When we know exactly who it is we seek to serve—our ideal client—we can design our brands and our marketing to resonate and connect directly with them.
Here is the proof that it works.
That doubled average client spend… THAT was our dream client, and almost every inquiry we received was from one of them. 🙏
If you feel as though you’re not attracting your ideal clients, don’t jump to the conclusion that there’s something wrong with your product / service / business and start changing everything! A simple tweak to how you’re approaching your marketing might be all that’s required!
If you want to chat about your approach to marketing, schedule a 20-minute inquiry call with me right here. If I can give you some simple tips on the spot, I will do just that. If we need a little more time together, I’ll talk to you about booking a Strategy Session.