“You need to get your messaging sorted.” Ever received this piece of feedback and wondered what in the world it meant? Let’s discuss!
MESSAGING → What you say, how, and to who. It’s knowing what your brand stands for.
MARKETING → Where you say it.
Now that’s an overly simplistic definition, yet it’s all you really need to know, because there’s no point putting energy into your marketing if your messaging isn’t crystal clear.
→ If we don’t know what our brand stands for, our marketing is essentially just shouting into a void.
So how do you “get your messaging sorted”?
Your messaging can be as basic as understanding the 🖐5 key themes or topics you want to be known for. Every caption you write, newsletter you send or blog you publish will be connected to one of these key themes.
Think of your messaging as being like the lighthouse, guiding your marketing ships to shore (and potential clients to your website).
In other words (because it’s questionable whether that analogy makes sense 😂), when you know what your message is, all of your marketing is connected back to that home base. This helps people see you clearly and understand exactly what you stand for and how you can serve them.
Need help with it? Contact me today to inquire about support with your Messaging Strategy.