Ever wondered why you should consider Pinterest as a marketing tool?
Members of my marketing accountability program, Marketing Matters, recently had the opportunity to learn all about how to optimise Pinterest thanks to the expertise of our guest presenter and Pinterest whiz, Annaliese Naomi.
Far more than a place to collect inspiration (and plan your home renovation 😉#guilty), Annaliese showed us what Pinterest is capable of doing for our business. And judging by the reactions of our Marketing Matters members… our minds were collectively blown.
Read on for my Pinterest Marketing 101:
#1 It can help boost your Google SEO
Pinterest content regularly appears in Google search results. The more pins you have, the greater the overall visibility of your brand.
Pins linking people from Pinterest back to your blog create “backlinks”. Backlinks are an essential factor in Google’s ranking algorithm, and the more high-quality backlinks you have, the better your SEO.
#2 It’s not a social media tool.
Contrary to popular belief, Pinterest is NOT a social media tool. Unlike Instagram, Facebook et al that are wanting people to stay on their platform, Pinterest is designed to get users to click through to your website. In short, it’s a search engine and an opportunity for more people to find out about your brand.
Side note: If you’re wanting to sell, Pinterest has also evolved into a serious e-commerce and shopping platform with all of the tools you need.
#3 It generates referral traffic and inquiries.
With every pin an opportunity to drive users to your website, Pinterest is a fantastic way to generate more inquiries or, at minimum, get people signed up to your email list by downloading your lead magnet (which can also be pinned on Pinterest!)
By optimising your pins—including using location-specific keywords in your pin descriptions—you increase the chances of attracting users who are genuinely interested in your offerings. This can result in higher website traffic and potentially increased sales or leads.
#4 It’s about HOW you serve, not WHO you are.
Hate having to show up on social media? Try Pinterest.
Pinterest is about WHAT type of content people connect and engage with, rather than WHO. On Pinterest, people aren’t looking to learn about YOU. They’re looking for ideas / inspiration / education / products to help THEM.
Let people discover you through the content you serve, build trust by continuing to provide value, and let your website do the heavy lifting of converting them to being a newsletter subscriber or paying client.
#5 It boosts your content’s lifespan
Unlike social media platforms where posts quickly disappear from users’ feeds, Pinterest pins can be discovered and reshared months or even YEARS after they were initially created.
This longevity allows your content to generate ongoing traffic and engagement long after the initial pin is published.
What’s not to love about that?!
Wanna know more?
→ Follow @annaliesenaomi.co on Instagram for all of the best Pinterest tips.
→ Interested in joining me for monthly marketing accountability surrounded by fellow women in business? Contact me here for all of the details. Intake is limited to 8 people, so hop on the Wait List now!