Are all these headlines about an economic downturn making you nervous? It might settle your nerves to know that small businesses have an upper hand over bigger corporations during an economic downturn—let me explain.
I recently attended a national marketing conference where there was *plenty* of discussion about what CMOs (chief marketing officers) should be doing to continue driving business in the face of an economic downturn.
The biggest advice? Sink money into personalisation to increase existing customer engagement.
This is something we small business owners are already masters at—and it doesn’t cost us a lot of money to do.
→ We care deeply about our clients.
→ We’re inherently personal in all of our interactions.
→ We know how valuable repeat (or referred) business is and we don’t take it for granted.
So knowing we’re already one step ahead of big business when it comes to marketing in an economic downturn, what else can we do?
Do you want support determining the best marketing strategies for your business? Schedule an inquiry call with me today to learn more about my 2-Hour Strategy Sessions where you can “ask me anything” and together we’ll come up with a plan to get your marketing sorted.