Everyone wants to buy, but no one wants to be sold to. It’s true, right?
So how do we get people to buy from our businesses without being “salesy”?
→ We give our audience a reason to feel connected to our business that is about more than the product or service we have to sell. In other words, we let them know our purpose.
Think about your favourite brands you follow on social media. You will be drawn to them because you feel a connection to them and their purpose, even if it’s only subconsciously.
→ You enjoy their content.
→ You value what they have to say.
→ You trust what they share.
→ You talk about them to your friends.
THAT’S what good marketing does. It helps you build up the “know, like and trust” bank with your audience.
A brand with a clear and authentic purpose gives its audience a reason to connect. When our audience feels connected to us, they CHOOSE to buy. There’s no coercion involved.
Are you clear on your brand purpose?
I focus on this topic a lot in my 1:1 Strategy Sessions. Schedule an Inquiry Call with me today is this is something you need help getting clearer on.