Are you contemplating adding a new service to your business? 

It can be tempting to consider adding new products and services to our businesses as a way to generate growth and additional revenue. But how do you know what offerings are worth your time and attention, and which ideas you should simply let go?

Try asking yourself these questions: 

→ Is this big enough to make an impact on my client’s life? 

→ Does it solve a problem or fulfil a need that my ideal client has? 

If you can answer “YES”, then you have a valuable addition to your business. (Assuming you’ve already run the numbers on the financial viability of this new offering.)

Remember, your clients are the lifeblood of your business. They are the most unique thing about your brand and your decisions should always be made with them being front of mind. 

Your business doesn’t need more offerings in order to look more “established” or “attractive” to your target client. Your business needs to SERVE them, and giving them analysis paralysis by an overwhelming amount of service offerings is not the way to go!

In my business, I have just 3 service offerings. 

Strategy Sessions: One-to-one support (you can ask me anything! ) to help you get your marketing sorted. Perhaps you’re struggling to generate inquiries which translate to the right bookings. You might need a new Lead Generator to get people onto your email list. Maybe your website or key messaging needs a refresh? Whatever the “pain points” you’re battling through, or the big idea you can’t seem to shake (because it’s probably a great one), we tackle that together and develop an action plan to get you moving forward. Get more details.

Done-in-a-Day Copywriting: As the name suggests, same-day writing services to help you communicate who you are and the value you bring so your target audience feels compelled to engage with you. This service can be used for website copywriting, email sequences, blog posts, creation of lead magnets / lead generating PDFs, keynote presentations and more. Get more details. 

Marketing Matters Group Coaching: A monthly growth and accountability program for business owners wanting to level-up their marketing. Each month an intimate group of fellow business owners meet online to learn, share ideas, and be held accountable to their marketing goals. You also get insights from experts on effective marketing strategies in alignment with your business goals, and begin to develop routine and consistency in your marketing through dedicated time every month to prioritise the actions most likely to move the needle in your business. Get more details. 

The services most likely to make an impact on your client’s life are the services worthy of both your—and your client’s—investment. 

Has this changed how you think about the services in your business? I’d love to read your thoughts in the comments!