Choosing a favourite marketing book is impossible. I read a LOT of them. But anytime I’m asked for my top recommendations, I always come back to the following 4, and here’s why. 

→ This Is Marketing by Seth Godin is a brilliant book about developing meaningful connections through your marketing, storytelling, and creating a loyal audience of brand advocates. 

→ Oversubscribed by Daniel Priestley will change how you think about “selling”. The book is filled with strategies for increasing demand for your business—authentically—without relying on traditional (and cringey) sales tactics. It provides an excellent framework for help you plan marketing campaigns and product launches. 

→ Marketing Made Simple by Donald Miller and Dr. J.J. Peterson is what I often refer to as the “Marketing 101” book, when it comes to learning how to talk about what it is you offer, and how to turn that offering into a simple sales funnel. The entire book is step-by-step and includes many templates to help you develop your brand messaging. 

→ Traffic Secrets by Russell Brunson is all about generating leads and getting people into your funnel—without relying solely on one marketing platform. (Hint: Don’t put all your eggs in the Instagram basket!) If you want help driving more traffic to your site, this book will show you how. 

What have been some of your favourite marketing books? I’d love to know in the comments!