If you’ve ever asked ChatGPT (or any AI tool) to draft something for you and thought, “Ugh, this sounds nothing like me,” you’re not alone. It’s one of the biggest misconceptions I see with business owners right now… the belief that you can simply type in a prompt and get copy that’s ready to publish. […]

If you’ve been in business for a while, you’ve probably heard the old-school advice about “funnels.” You know the one: drop people in at the top with free content, nurture them with a few emails, then close the sale at the bottom. Straightforward. Predictable. Neat. Except… that’s not how it works anymore. Today’s “funnel” looks […]

Every business owner wants more inquiries. More leads. More clients. It feels like the silver bullet, right? If only more people were knocking on the door, everything else would fall into place. Except that’s not how it works. Here’s the hard truth: If you’re undercharging, more inquiries won’t save you. They’ll just keep you stuck […]

There’s an assumption I hear far too often in business. It’s that bigger automatically means better. If you want “serious” results, you hire the agency with the big team, glossy pitch deck, and $15K+ minimum spend. Because surely they know more, right? Not always. Here’s the reality: What you don’t get is direct access to […]

We all want more of the right enquiries. That’s the truth of running a business. But here’s the mistake I see so many service-based business owners making: they’re putting all their energy into social media, where the rules (and the algorithm) are stacked against them. Meanwhile, the one platform they own—their email list—sits quietly in […]

When enquiries slow down or web visitors stop converting, the first thing many business owners think is: “It might be time for website update.” Cue the panic and investing far too much money in a brand refresh and site rebuild!  But here’s the truth: most of the time, you don’t need a shiny new site […]

Picture this: you meet someone at a networking event. You confidently introduce yourself, explain what you do, and they light up, clearly interested. So far, so good. But then they go to your website or your LinkedIn profile later… and it feels like a completely different person. Outdated services. Vague copy. Maybe even old branding […]

If you’ve been in business for more than five minutes, you’ve probably heard the advice: you need to niche. And while I agree that focus is important, I don’t agree with the way niching is often presented, as if you have to pick one narrow industry, one type of client, or one specific platform to […]

When you’re starting out in business, it’s almost a rite of passage to say “yes” to every client who wants to work with you. I did it. You probably did it. And honestly? In those early days, it’s not the worst thing in the world. You learn what you enjoy, what you never want to […]

When most people think about branding, they think about the visuals; a beautiful logo, a sleek website, a curated social media feed…. And while those things can absolutely create a strong first impression, one their own they’re not enough to get people over the line to work with you, especially in a service-based business. In […]