We’re only 2 months into this New Year and if recent client conversations are anything to go by, the marketing overwhelm is already creeping in for some.  When considering how I respond in these conversations, I keep coming back to my time working with a client last year when she described herself as a “velvet […]

What if you could combine your everyday marketing efforts in new and interesting ways to deliver surprisingly effective results?  We’re calling it Marketing Alchemy!  Much like the alchemists of old sought to turn base metals into gold, we too can get a little creative with the marketing efforts that we’re already doing! Let me give […]

The easiest way to justify price is through process. If you’ve followed me for a while, you’ll have heard or read that statement from me more times than you can recall. And my response to that is — GREAT! Because it’s IMPORTANT. (Repetition is your friend, remember!)  For those with “visual” businesses, like artists, designers, florists, […]

If you are having trouble connecting with your ideal client, it might be because you’re making the mistake of playing the hero.  Your ideal client doesn’t need you to be their hero. Your ideal client needs a guide with the tools, knowledge, expertise and confidence to help them overcome their challenges.  Why? Because the reason […]

A really common pain point I hear from small business owners is the struggle to connect with their ideal client. I know how hard it is, especially in a world where everyone’s attention is being pulled in multiple directions. But there is something you can do to improve your connection with your ideal client, and […]

If you’ve ever caught yourself thinking “No one ever opens my email newsletters. What’s the point of sending them?” this blog is for you.  I know how annoying it feels to spend time writing an email newsletter that it feels like no one ever reads. Before you’re too hard on yourself, it’s worth noting that […]

Your brand identity is more than just a logo or a catchy slogan. It’s the essence of your business, the tone you set, and the message you convey. It’s how your business is portrayed to your ideal clients.  While elements like your logo, typography, colour palette and style of imagery are all components of your […]

The other day, my 6-year-old daughter, Lydia, approached me excitedly and asked if we could pen down her Santa list. Mind you, it was early August, and no, I hadn’t been using Santa as a bargaining chip! I was baffled by the sudden request, but her enthusiasm was infectious. So, we sat down, and as […]

Ever heard marketers talk about “social proof”?  Social proof is about people being more likely to do something that many others have already done before them. It is based on the principle that if many people are doing something, it must be the right or desirable thing to do.  (You might have heard it also […]

Want to know how you can apply marketing techniques used by big companies like Coca Cola, Microsoft and PayPal without it costing you a cent?  NEUROMARKETING.  “Say what now?” Don’t worry, I’ll explain.  At its core, neuromarketing delves into the human brain’s reactions to various marketing stimuli. By monitoring brain waves, eye movements, and facial […]