What metrics matter on social media?

The short answer is different metrics matter depending on your goals.

Don’t use your competitors as a safety net!

How often have you thought about content you’ve wanted to share, but then changed your mind because it doesn’t feel in alignment with what other people in your industry are doing?

Newsflash: Clients don’t care what you do. They care what it will do for them. This is the number one reason that telling potential customers about your services will do little to persuade them to book or buy. Instead, show them what it feels like to benefit from your offering. Let me explain.

When it comes to communicating the value you can bring to clients, the message is only going to be received and digested if you can FIRST show your audience you “get” them. Here’s a few different examples of ways you can empathise with your audience, validate their feelings and let them know you understand their challenges.

Have you heard of Clubhouse yet? It’s a new social platform based entirely on AUDIO. No need for hours of content creation, no weird dance moves you need to learn, no fancy new tech to master! I think you’re going to LOVE it like I do. Here I thought I’d answer some of the most common questions I’m hearing about Clubhouse.