Are you guilty of “random acts of social”? Do you post to your social platforms sporadically, without any set plan? Do you fear repetition so only post when you have something “fresh” to show and share? These type of social media habits are really common but they’re also the reason your ideal client isn’t interacting with you.

Social Media

Why “random acts of social” don’t work

When it comes to communicating the value you can bring to clients, the message is only going to be received and digested if you can FIRST show your audience you “get” them. Here’s a few different examples of ways you can empathise with your audience, validate their feelings and let them know you understand their challenges.

Marketing Strategy, Social Media

Building trust with your audience

Have you heard of Clubhouse yet? It’s a new social platform based entirely on AUDIO. No need for hours of content creation, no weird dance moves you need to learn, no fancy new tech to master! I think you’re going to LOVE it like I do. Here I thought I’d answer some of the most common questions I’m hearing about Clubhouse.

Marketing Strategy, Social Media

What is Clubhouse all about?