“So I know you do copywriting, but what does that really mean? What does a copywriter actually do?” Maybe you’re familiar enough to gather that copywriting involves “writing”, but beyond that, you’d be forgiven for wondering how a copywriter could help you in your business?  In case you, too, had wondered what copywriting / a […]

I was looking for an old photo of Lydia on my phone the other night and in between the thousands of kid pictures and videos there were hundreds of photos of flowers and floral arrangements. (In case you’re not familiar with my story, I trained as a floral designer when I first moved to Canada […]

What does it actually mean to “communicate your value” in your marketing?  Let’s start by talking about what it is NOT.  It’s not a sales pitch.  It’s not an empty marketing catch phrase. It’s not a topic to put in the “too hard” basket! I believe communicating your value is about using your expertise to […]

I’m just going to dive into the blog with a big, “out there” question: Why do you do what you do?  If you’re thinking you haven’t had enough coffee to tackle this question today, I apologise! But I wanted to bring it up because I think you’ll experience unbelievable clarity in your business—and life—when you […]

“I have two different audiences for my business. How can I talk to them both on my website?”  This is far more common than you might realise! I’ve had three clients in the past month where this was a part of our copywriting conversation so if this is you, you’re not alone! To make an […]

“I’m not a brand, I’m a person.” This line (or sentiments to its effect) have been popping up a lot on social media lately. Whether you want to call it the rise of the “anti brand” or a “brand rebellion”, some are interpreting this as the idea that you shouldn’t have to put on a […]

If you’ve been following me for a while, you’ll know I regularly talk about the difference between the “real world” and the “ideal world”.  I wholeheartedly believe that as entrepreneurs, we need to be hearing more strategies that work in the “real world”… You know, the one where you don’t have entire teams behind you […]

It feels like every marketing “guru” on social media at the moment is trying to teach you “how to create content that will go viral”. I can hand-on-my-heart say that is one piece of advice you will NEVER find me giving. That’s because going viral shouldn’t be your goal.  Here’s 3 reasons why.  Your focus […]

If you want to attract and convert your ideal clients—the ones willing to pay you what you’re worth—there’s 3 things you need to get right.  Let’s break them down.  Know who you want to serve (Your Ideal Client) Your target client should be far more specific than “Anyone I can help” or “Whoever likes what […]

Research shows you have 3 – 5 seconds to capture someone’s attention when they land on your website. And in that flash of time, they need to be able answer 3 questions if they’re going to stay on your site and engage further with your services.  The 3 questions you need to answer are:  1. […]