Are you guilty of “random acts of social”? Do you post to your social platforms sporadically, without any set plan? Do you fear repetition so only post when you have something “fresh” to show and share? These type of social media habits are really common but they’re also the reason your ideal client isn’t interacting with you.

These beautiful souls? They’re the reason my presence on my blog and social media has been so infrequent of late. It’s been a juggling act… and I’ve finally found a way to get better at it!

Newsflash: Clients don’t care what you do. They care what it will do for them. This is the number one reason that telling potential customers about your services will do little to persuade them to book or buy. Instead, show them what it feels like to benefit from your offering. Let me explain.

When it comes to communicating the value you can bring to clients, the message is only going to be received and digested if you can FIRST show your audience you “get” them. Here’s a few different examples of ways you can empathise with your audience, validate their feelings and let them know you understand their challenges.

Have you heard of Clubhouse yet? It’s a new social platform based entirely on AUDIO. No need for hours of content creation, no weird dance moves you need to learn, no fancy new tech to master! I think you’re going to LOVE it like I do. Here I thought I’d answer some of the most common questions I’m hearing about Clubhouse.

Did you create a new service for your business, launch it to the world and then…. crickets? Due to COVID, many of us have lost our bread-and-butter bookings and have made changes to our service offerings in the hope of capturing new clients and generating revenue. If it isn’t working… it might be because of this.

Does this sound familiar? “It feels so hard to explain why I’m worth my service fee when people are just looking at my pricing on a piece of paper. I feel they won’t truly understand everything I do for them until AFTER they’ve experienced my service.”

When you sit down to consider increasing your pricing, do you find yourself asking “What’s the most I think people would pay for this?” If you do, that’s VERY normal, but that doesn’t mean it’s the right way. Instead of considering what “most” people would pay for your service, what if you reframed that thinking?

Do you ever get that unsettled feeling in your business; like somethings not quite right but you can’t figure out what it is? Whenever I get this “not quite right” feeling I know it’s time for some business strategy work.

How often do you hold off on posting because the subject matter or content doesn’t feel “perfect” or “polished” enough? What if much of what you hold off on posting is what people actually want to hear about, see and read the MOST? Connecting with and serving your audience well is how you avoid getting out-communicated by your competitors.