People aren’t paying you for what you do. There’s already thousands of people with the same title who, on paper, “do what you do”. eg. “Photographer” “Accountant” “Copywriter” “Fitness Instructor” “Designer” “Strategist”. ⁠ ⁠ What people are paying YOU for is the value you bring and the impact you make. ⁠ ⁠ 👇 Here’s an […]

I’m your ideal client, I’ve discovered you and I want to engage your services… What do I need to do next?  Put yourself in the shoes of a potential client and imagine they’ve just landed on your website, or found your social media profile. Will they encounter a clear Call To Action that tells them […]

Strategy, Marketing and Copywriting is what I do, so it might shock you to know that I don’t have a strict content plan! Let me explain.  I have a strategy. I know what my brand stands for and how I like to communicate. Each time an idea comes to mind, I consider whether it’s in […]

When I moved to Vancouver back in 2012, everyone advised me to invest in a good pair of rain boots. I initially brushed off their advice. They’re ugly “gumboots” (as us Aussies call them). Why in the world would I spend hard-earned dollars on those hideous things!  (I also think I wildly underestimate how much […]

We don’t always choose the content that appears in our feed… but we ABSOLUTELY choose the emails we open.  View this post on Instagram A post shared by Tahnée Sanders▪️Marketing Strategist & Copywriter (@thestrategystudio) I hope this little video gives you a perspective shift on how you value your audience, and reminds you about the […]

No one wants to click the link in bio to read your blog post.  There. I said it.  We’re all tired of click-bait tactics that make us leave the platform to get any real value. But also, we just don’t want to! Call me lazy, but if you want me to engage with your content—deliver […]

If you really struggle to get ChatGPT to write decent marketing content for your brand, it might be because you’re not inputting the right prompts.  I teach small business owners how to make ChatGPT the best tool in your marketing toolkit, and these are the top 3 prompts I swear by. “I need your help […]

Try this 👇next time you’re going to ask a client for a testimonial.  Firstly, ask yourself the top 3 hesitations a potential client might have about working with you.  For example:  Once you’re clear on the potential client hesitations, you’re going to frame up some questions to ask previous clients. When you ask a past […]

Have you ever found yourself posting on social media just because you feel like you have to? Sending out a newsletter simply because it’s on your to-do list?  It’s time to stop with what I call “placeholder marketing”. You don’t need it. It’s not serving you, and it’s not serving your audience.  We can all […]

I’m tired of opening social media or my inbox every day and being bombarded with promises of “revolutionary methods” or “secrets” or “strategies to transform your business” overnight.  Let’s be honest here:  Rather than trying to foster any kind of genuine growth in our businesses, these types of marketing campaigns offering “highly sought-after” programs are […]