If you really struggle to get ChatGPT to write decent marketing content for your brand, it might be because you’re not inputting the right prompts.  I teach small business owners how to make ChatGPT the best tool in your marketing toolkit, and these are the top 3 prompts I swear by. “I need your help […]

Try this 👇next time you’re going to ask a client for a testimonial.  Firstly, ask yourself the top 3 hesitations a potential client might have about working with you.  For example:  Once you’re clear on the potential client hesitations, you’re going to frame up some questions to ask previous clients. When you ask a past […]

Have you ever found yourself posting on social media just because you feel like you have to? Sending out a newsletter simply because it’s on your to-do list?  It’s time to stop with what I call “placeholder marketing”. You don’t need it. It’s not serving you, and it’s not serving your audience.  We can all […]

I’m tired of opening social media or my inbox every day and being bombarded with promises of “revolutionary methods” or “secrets” or “strategies to transform your business” overnight.  Let’s be honest here:  Rather than trying to foster any kind of genuine growth in our businesses, these types of marketing campaigns offering “highly sought-after” programs are […]

I read a post the other day that said “being at capacity in your business and turning clients away isn’t a flex. It’s a sign you need to grow your team.”.  I found myself a little disappointed—and annoyed, if I’m honest—while reading it, because while expanding your team to “stop leaving money on the table” […]

Here’s something I really dislike about writing website copy….  Unless that copy gets handed over to a killer designer, you have zero control over its effectiveness.  You see, great copy and great design go hand in hand. Investing in one without the other is truly—in my humble opinion—a waste of money.  It doesn’t matter how […]

This 👇is one of the biggest pain points for small business owners…. Tell me if you agree.  → How to get potential customers to understand the tremendous value and quality of your goods or services so they’re willing to pay what your product or expertise is ACTUALLY worth.  The reason this can feel so hard […]

It wasn’t that long ago that “Content Pillars” were the staple of every marketing strategy.  → Don’t know what to post about? Check your Content Pillars.  → Wondering if an idea aligns with your brand identity? Check your Content Pillars.  But with social media engagement at an all-time low and the most seemingly-random content going […]

The easiest way to justify price is through process. (Read on for how to do that.)⁠ If you’ve followed me for a while, you’ll have heard or read that statement from me more times than you can recall. And my response to that is — GREAT! Because it’s IMPORTANT. (Repetition if your friend, remember!)  ⁠For those […]

We’re only 2 months into this New Year and if recent client conversations are anything to go by, the marketing overwhelm is already creeping in for some.  When considering how I respond in these conversations, I keep coming back to my time working with a client last year when she described herself as a “velvet […]