This 👇is one of the biggest pain points for small business owners…. Tell me if you agree.  → How to get potential customers to understand the tremendous value and quality of your goods or services so they’re willing to pay what your product or expertise is ACTUALLY worth.  The reason this can feel so hard […]

It wasn’t that long ago that “Content Pillars” were the staple of every marketing strategy.  → Don’t know what to post about? Check your Content Pillars.  → Wondering if an idea aligns with your brand identity? Check your Content Pillars.  But with social media engagement at an all-time low and the most seemingly-random content going […]

The easiest way to justify price is through process. (Read on for how to do that.)⁠ If you’ve followed me for a while, you’ll have heard or read that statement from me more times than you can recall. And my response to that is — GREAT! Because it’s IMPORTANT. (Repetition if your friend, remember!)  ⁠For those […]

We’re only 2 months into this New Year and if recent client conversations are anything to go by, the marketing overwhelm is already creeping in for some.  When considering how I respond in these conversations, I keep coming back to my time working with a client last year when she described herself as a “velvet […]

“Why is no one booking (or buying)?!” If inquiries are quieter than normal at the moment, you feel like you’re getting ghosted after sending a proposal, or noticing sales are on the decline, I get it! You’re not alone.  But rather than panicking, losing sleep or crossing our fingers and hoping something changes, we can […]

What if you could combine your everyday marketing efforts in new and interesting ways to deliver surprisingly effective results?  We’re calling it Marketing Alchemy!  Much like the alchemists of old sought to turn base metals into gold, we too can get a little creative with the marketing efforts that we’re already doing! Let me give […]

I recently ticked another thing off my 40 in 40 List completing my first half marathon. It was awesome. I loved it. (Well… I loved 120 of the 126 minutes of running. There was a solid kilometre in there around the 18km mark where I wondered why the hell I was torturing myself.) Anyway, during […]

The easiest way to justify price is through process. If you’ve followed me for a while, you’ll have heard or read that statement from me more times than you can recall. And my response to that is — GREAT! Because it’s IMPORTANT. (Repetition is your friend, remember!)  For those with “visual” businesses, like artists, designers, florists, […]

If you are having trouble connecting with your ideal client, it might be because you’re making the mistake of playing the hero.  Your ideal client doesn’t need you to be their hero. Your ideal client needs a guide with the tools, knowledge, expertise and confidence to help them overcome their challenges.  Why? Because the reason […]

A really common pain point I hear from small business owners is the struggle to connect with their ideal client. I know how hard it is, especially in a world where everyone’s attention is being pulled in multiple directions. But there is something you can do to improve your connection with your ideal client, and […]