When did you last update your Instagram bio?
Hereâs 5 Quick Tips tips to add value to your profile.
If you really struggle to get ChatGPT to write decent marketing content for your brand, it might be because youâre not inputting the right prompts. I teach small business owners how to make ChatGPT the best tool in your marketing toolkit, and these are the top 3 prompts I swear by. âI need your help […]
Try this đnext time youâre going to ask a client for a testimonial. Firstly, ask yourself the top 3 hesitations a potential client might have about working with you. For example: Once youâre clear on the potential client hesitations, youâre going to frame up some questions to ask previous clients. When you ask a past […]
Have you ever found yourself posting on social media just because you feel like you have to? Sending out a newsletter simply because itâs on your to-do list? Itâs time to stop with what I call âplaceholder marketingâ. You donât need it. Itâs not serving you, and itâs not serving your audience. We can all […]
Iâm tired of opening social media or my inbox every day and being bombarded with promises of ârevolutionary methodsâ or âsecretsâ or âstrategies to transform your businessâ overnight. Letâs be honest here: Rather than trying to foster any kind of genuine growth in our businesses, these types of marketing campaigns offering âhighly sought-afterâ programs are […]
I read a post the other day that said âbeing at capacity in your business and turning clients away isnât a flex. Itâs a sign you need to grow your team.â. I found myself a little disappointedâand annoyed, if Iâm honestâwhile reading it, because while expanding your team to âstop leaving money on the tableâ […]
Hereâs something I really dislike about writing website copyâŠ. Unless that copy gets handed over to a killer designer, you have zero control over its effectiveness. You see, great copy and great design go hand in hand. Investing in one without the other is trulyâin my humble opinionâa waste of money. It doesnât matter how […]
This đis one of the biggest pain points for small business ownersâŠ. Tell me if you agree. â How to get potential customers to understand the tremendous value and quality of your goods or services so theyâre willing to pay what your product or expertise is ACTUALLY worth. The reason this can feel so hard […]
It wasnât that long ago that âContent Pillarsâ were the staple of every marketing strategy. â Donât know what to post about? Check your Content Pillars. â Wondering if an idea aligns with your brand identity? Check your Content Pillars. But with social media engagement at an all-time low and the most seemingly-random content going […]
The easiest way to justify price is through process. (Read on for how to do that.)â If youâve followed me for a while, youâll have heard or read that statement from me more times than you can recall. And my response to that is â GREAT! Because itâs IMPORTANT. (Repetition if your friend, remember!) â For those […]
Weâre only 2 months into this New Year and if recent client conversations are anything to go by, the marketing overwhelm is already creeping in for some. When considering how I respond in these conversations, I keep coming back to my time working with a client last year when she described herself as a âvelvet […]