10 ways to use AI in your marketing

When did you last update your Instagram bio?

Here’s 5 Quick Tips tips to add value to your profile.

marketing

10 ways to use AI in your marketing

Is your engagement on your social media content down? I’ve got something that can help.  There’s nothing more frustrating than putting so much energy into your content only to post it and…. CRICKETS.  If only people would actually engage with what you’ve created! But let me ask…. Do you engage when you’re using social media? […]

Social Media

10 Calls To Action to boost engagement

If you’ve ever caught yourself thinking “No one ever opens my email newsletters. What’s the point of sending them?” this blog is for you.  I know how annoying it feels to spend time writing an email newsletter that it feels like no one ever reads. Before you’re too hard on yourself, it’s worth noting that […]

ChatGPT, Marketing Strategy

HOW TO: Boost your email open rates

If you’ve ever wondered what a copywriter really does and whether they could benefit your business, you’re not alone! So I’m here to give you the answers.  At its core, copywriting is the art of crafting compelling words that resonate with your audience, driving them to take desired actions. But let’s dive deeper. What is […]

Copywriting

What does a copywriter do exactly?

Your brand identity is more than just a logo or a catchy slogan. It’s the essence of your business, the tone you set, and the message you convey. It’s how your business is portrayed to your ideal clients.  While elements like your logo, typography, colour palette and style of imagery are all components of your […]

ChatGPT, Marketing Strategy

How to educate AI to understand your brand voice

One of the first things a visitor sees when they land on your Instagram profile is your bio. So, how can you make sure it’s not only reflective of your brand but also optimised for discoverability? Let’s dive in! Did you know SEO applies to your Instagram bio, just like it does your website?  Yep! […]

Social Media

How to optimise your Instagram bio

Back in May 2023 I started a little social media experiment. I transformed my Instagram feed into a 9-grid; a monthly e-magazine cover that allows you to click in to read carefully-curated tips, trends, insights, education, motivation and encouragement to help you navigate the constantly-evolving world of small business marketing. I called it The MixTape; […]

Social Media

How a 9-grid impacted my Instagram analytics

The other day, my 6-year-old daughter, Lydia, approached me excitedly and asked if we could pen down her Santa list. Mind you, it was early August, and no, I hadn’t been using Santa as a bargaining chip! I was baffled by the sudden request, but her enthusiasm was infectious. So, we sat down, and as […]

Marketing Strategy

The power of anticipation in marketing

“I’m overwhelmed with marketing my business and I don’t know where to invest my effort to see results.”  This is the most common sentiment that lands in my inbox.  My reply? Let’s start with a Strategy Session.  It’s 2 hours in length, 100% customised to your needs, and essentially a big “ask me anything” to […]

Business Strategy

Inside a client’s Strategy Session

Ever heard marketers talk about “social proof”?  Social proof is about people being more likely to do something that many others have already done before them. It is based on the principle that if many people are doing something, it must be the right or desirable thing to do.  (You might have heard it also […]

Marketing Strategy

How to use social proof in marketing

Want to know how you can apply marketing techniques used by big companies like Coca Cola, Microsoft and PayPal without it costing you a cent?  NEUROMARKETING.  “Say what now?” Don’t worry, I’ll explain.  At its core, neuromarketing delves into the human brain’s reactions to various marketing stimuli. By monitoring brain waves, eye movements, and facial […]

Marketing Strategy

Neuromarketing for small business

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Marketing your small business can be overwhelming and frustrating.