Here’s something I see all the time: A business brings on a new marketer or agency, hands them the old brand guidelines, and says, “Go for it.” The problem? Those guidelines were created three years ago and in that time, the business has pivoted its services, changed pricing, and started targeting a slightly different audience. […]
It’s a common dilemma for growing businesses: “Do I update my website copy… or invest in a messaging strategy first?” On the surface, copywriting feels like the quick win. Pay someone to rewrite your website, and you’ll have shiny new words to launch into the world. But here’s the catch: if your messaging isn’t clear […]
Have you ever hired someone to help with your marketing — an agency, a freelancer, maybe even a new team member — only to find yourself rewriting everything they produce? It’s frustrating. It’s expensive. And it makes you wonder if anyone will ever “get” your business the way you do. But here’s the thing: most […]
We all want more of the right enquiries. That’s the truth of running a business. But here’s the mistake I see so many service-based business owners making: they’re putting all their energy into social media, where the rules (and the algorithm) are stacked against them. Meanwhile, the one platform they own—their email list—sits quietly in […]
When enquiries slow down or web visitors stop converting, the first thing many business owners think is: “It might be time for website update.” Cue the panic and investing far too much money in a brand refresh and site rebuild! But here’s the truth: most of the time, you don’t need a shiny new site […]
Picture this: you meet someone at a networking event. You confidently introduce yourself, explain what you do, and they light up, clearly interested. So far, so good. But then they go to your website or your LinkedIn profile later… and it feels like a completely different person. Outdated services. Vague copy. Maybe even old branding […]
You’ve nailed your elevator pitch.You’ve finally found the words to talk about what you do without feeling salesy.You’re making real connections with the right people. Then someone hears you speak at an event, looks you up online… and gets whiplash. What I mean by “brand whiplash” Brand whiplash happens when there’s a disconnect between how […]
If you’re avoiding your marketing, it’s not because you’re lazy.. It’s because you’re forcing yourself into strategies you don’t enjoy. The “shoulds” are everywhere: But if you dread showing up, you won’t be consistent. And we all know that inconsistent marketing doesn’t work. What to do instead: 1️⃣ Pick one core platform where your ideal […]
If your marketing feels heavy, complicated, or exhausting, it’s probably not the marketing for you. There’s no one “right” way to market a business. There’s only the way that works for you — your personality, your values, and your goals. The problem is that we’re drowning in “shoulds”: What if you… didn’t? Marketing only works […]
