Choosing a favourite marketing book is impossible. I read a LOT of them. But anytime I’m asked for my top recommendations, I always come back to the following 4, and here’s why.  → This Is Marketing by Seth Godin is a brilliant book about developing meaningful connections through your marketing, storytelling, and creating a loyal […]

Are you contemplating adding a new service to your business?  It can be tempting to consider adding new products and services to our businesses as a way to generate growth and additional revenue. But how do you know what offerings are worth your time and attention, and which ideas you should simply let go? Try […]

Everyone wants to buy, but no one wants to be sold to. It’s true, right?  So how do we get people to buy from our businesses without being “salesy”?  → We give our audience a reason to feel connected to our business that is about more than the product or service we have to sell. […]

Are all these headlines about an economic downturn making you nervous? It might settle your nerves to know that small businesses have an upper hand over bigger corporations during an economic downturn—let me explain.  I recently attended a national marketing conference where there was *plenty* of discussion about what CMOs (chief marketing officers) should be […]

Did you know that it can cost up to 25 times more to acquire a new customer than to keep an existing one? OUCH! That hurts, right?  Thankfully, there’s a way to avoid this kind of expense. It’s called the Marketing Infinity Loop.  Let me explain.  The marketing infinity loop is a framework for how […]

If you follow me on Instagram, you might have noticed things have looked a little different this month. I’ve broken all the so-called rules and turned my Instagram feed into a monthly e-magazine cover that allows you to click in to read carefully-curated tips, trends, insights, education, motivation and encouragement to help you navigate the […]

When we discuss pricing, we often talk about clients getting “sticker shock”; that gut reaction they have when seeing our price for the first time.  That gut reaction is based on how they’ve assigned value to the service we offer, and how our pricing marries up to that assumption they’ve made.  So how does a […]

What’s your intention or thought process when you create and share a piece of content on social media? Perhaps you’re conscious of showing up regularly so the algorithm doesn’t forget about you, or trying to tie your content to current trends to help extend your reach.  While both of these approaches have their place, they […]

How many times have you been scrolling social media and seen another one of those reels telling you the “5 things you need to do to gain 1000 new followers a day”? (Or some other bogus promise.) They’re everywhere, and I’m not pooh-poohing them en masse. Some of them include some excellent tips which are […]

“I feel like I’m on a marketing hamster wheel. Nothing I create feels original or inspired. I’m out of ideas on what to do next.”  Does this feeling resonate with you?  If so, do you still catch yourself spending a considerable amount of time each day on your social media apps, scrolling, hoping for inspiration […]