If you’ve ever wondered what a copywriter really does and whether they could benefit your business, you’re not alone! So I’m here to give you the answers.  At its core, copywriting is the art of crafting compelling words that resonate with your audience, driving them to take desired actions. But let’s dive deeper. What is […]

Your brand identity is more than just a logo or a catchy slogan. It’s the essence of your business, the tone you set, and the message you convey. It’s how your business is portrayed to your ideal clients.  While elements like your logo, typography, colour palette and style of imagery are all components of your […]

One of the first things a visitor sees when they land on your Instagram profile is your bio. So, how can you make sure it’s not only reflective of your brand but also optimised for discoverability? Let’s dive in! Did you know SEO applies to your Instagram bio, just like it does your website?  Yep! […]

Back in May 2023 I started a little social media experiment. I transformed my Instagram feed into a 9-grid; a monthly e-magazine cover that allows you to click in to read carefully-curated tips, trends, insights, education, motivation and encouragement to help you navigate the constantly-evolving world of small business marketing. I called it The MixTape; […]

The other day, my 6-year-old daughter, Lydia, approached me excitedly and asked if we could pen down her Santa list. Mind you, it was early August, and no, I hadn’t been using Santa as a bargaining chip! I was baffled by the sudden request, but her enthusiasm was infectious. So, we sat down, and as […]

“I’m overwhelmed with marketing my business and I don’t know where to invest my effort to see results.”  This is the most common sentiment that lands in my inbox.  My reply? Let’s start with a Strategy Session.  It’s 2 hours in length, 100% customised to your needs, and essentially a big “ask me anything” to […]

Ever heard marketers talk about “social proof”?  Social proof is about people being more likely to do something that many others have already done before them. It is based on the principle that if many people are doing something, it must be the right or desirable thing to do.  (You might have heard it also […]

Want to know how you can apply marketing techniques used by big companies like Coca Cola, Microsoft and PayPal without it costing you a cent?  NEUROMARKETING.  “Say what now?” Don’t worry, I’ll explain.  At its core, neuromarketing delves into the human brain’s reactions to various marketing stimuli. By monitoring brain waves, eye movements, and facial […]

Ever been told a secret marketing hack that sounds too simple to be true? Well, here it is: Rinse and repeat. Yes, you read that right. Rinse and repeat! Every time I share this with a client, their reaction is almost always the same: “But I’ve already shared that!”  “I only post when I have […]

Not getting enough inquiries in your business? → It might be because your ideal clients don’t understand how you can help them solve their current problems or challenges.  So how do we fix this? The answer is through understanding your client’s PAIN POINTS. (Yes… they will always have more than 1 pain point.)   When it […]