Here’s a few fun facts you might not know…. While those first two numbers may not surprise you, I think the next ones will! Let me break that down for you a little further.  Let’s say you have 500 email subscribers on your list and 1500 followers on social media. (I’m using simple numbers, because […]

It’s no secret that I love ChatGPT and use it for everything. And I’m not just talking about work-related things here. ChatGPT recently helped me with my sewing! I’d borrowed a girlfriend’s sewing machine to do some Christmas craft projects and was having an issue with loose stitches that I had zero idea how to […]

“Where should I invest my marketing energy to see results?”  I get asked this question a LOT. While the answer will be nuanced for your particular business, here’s a rough guide for how much marketing energy to devote to different parts of your funnel:  50% – Attention | Let people know you exist 30% – […]

Do you find yourself constantly second guessing yourself when it comes to pricing?  Remember this: You’re not “too expensive” just because someone tells you so. It all depends who this pricing feedback is coming from. ❌ If the person telling you you’re “too expensive” isn’t your ideal client, don’t get hung up on their opinion. […]

This is one of the most common messaging mishaps I see…. If you were to answer the question “What does someone get when they work with you?”, what would you say?  Typically, people default to talking about all of the features of your particular service or offering—the “What’s Included” list. EG: All of these things […]

Do you cringe when you have to introduce yourself?  Do you struggle to find the right words to effectively communicate what it is you do? You need an elevator pitch, or a “one-liner”.  What is an elevator pitch? It’s a simple statement you use to explain what you do and communicate why people might need […]

People aren’t paying you for what you do. There’s already thousands of people with the same title who, on paper, “do what you do”. eg. “Photographer” “Accountant” “Copywriter” “Fitness Instructor” “Designer” “Strategist”. ⁠ ⁠ What people are paying YOU for is the value you bring and the impact you make. ⁠ ⁠ 👇 Here’s an […]

I’m your ideal client, I’ve discovered you and I want to engage your services… What do I need to do next?  Put yourself in the shoes of a potential client and imagine they’ve just landed on your website, or found your social media profile. Will they encounter a clear Call To Action that tells them […]

Strategy, Marketing and Copywriting is what I do, so it might shock you to know that I don’t have a strict content plan! Let me explain.  I have a strategy. I know what my brand stands for and how I like to communicate. Each time an idea comes to mind, I consider whether it’s in […]

When I moved to Vancouver back in 2012, everyone advised me to invest in a good pair of rain boots. I initially brushed off their advice. They’re ugly “gumboots” (as us Aussies call them). Why in the world would I spend hard-earned dollars on those hideous things!  (I also think I wildly underestimate how much […]