Let’s talk about “Unnecessary Marketing”… Are you doing it?  Unnecessary marketing is the marketing you do because you think you SHOULD—not because it’s tied to any business goal.  → It’s the Reel you sit on the couch making at night because you haven’t posted a Reel lately and you don’t want the algorithm to forget […]

“You need to get your messaging sorted.” Ever received this piece of feedback and wondered what in the world it meant? Let’s discuss! MESSAGING → What you say, how, and to who. It’s knowing what your brand stands for.  MARKETING → Where you say it.  Now that’s an overly simplistic definition, yet it’s all you […]

Wondering how we can work together? Thanks for asking! 😉  I have 3 core services that I offer:  ✔️Strategy Sessions: 2 hours together, just you and I, to get your marketing sorted.  One-to-one support (you can ask me anything! ) to help get your marketing sorted. Perhaps you’re struggling to generate inquiries and bookings from […]

How do you know when it’s time to increase your prices?  Here are 5 Signs it could be time to increase your prices:  And always, remember this: Your pricing should be based on your knowledge, experience and the quality of your product or service. It should NOT be based on someone else’s perception of your […]

When I say “LinkedIn is a great marketing tool”, I’m going to guess you roll your eyes and think one (or all!) of the following… Did I read your mind?! Hehe.  I was having a conversation with my monthly marketing accountability group, Marketing Matters, about diversifying our social media platforms of choice, and the question […]

Ever wondered why you should consider Pinterest as a marketing tool?  Members of my marketing accountability program, Marketing Matters, recently had the opportunity to learn all about how to optimise Pinterest thanks to the expertise of our guest presenter and Pinterest whiz, Annaliese Naomi. Far more than a place to collect inspiration (and plan your […]

“Hey Tahnée… which podcast was it where you talked about what to do when your website isn’t converting and generating inquiries?”  That’s actually a conversation I’ve had on a lot of podcasts so far this year, so I thought I’d do a round up of where to find the right advice, depending on the industry […]

I’ve been talking a lot lately about the difference between marketing EXHAUSTION and marketing SATURATION. If you’re not familiar with the idea, ask yourself this question… → Is my overwhelm and general feeling of ‘I’m over it’ when it comes to social media marketing because I’ve been DOING too much of it… or is it […]

If you’ve ever seen a marketing trends report and thought “How in the world does that apply to small business?” 😂 I hear you. (But also, I don’t blame you if you’ve never even *looked* at a marketing trends report. You connect with people like me so you don’t have to, right?!)  So yes, I […]

Have you dipped your toes into using AI in your marketing yet?  The talk of AI (artificial intelligence) is everywhere… and the conversation has extremes from fear-mongering about it “taking our jobs” to claims it’s capable of doing all of our marketing for us.  The truth, as always, lies somewhere in the middle.  Personally, I’m […]