If you are having trouble connecting with your ideal client, it might be because you’re making the mistake of playing the hero.  Your ideal client doesn’t need you to be their hero. Your ideal client needs a guide with the tools, knowledge, expertise and confidence to help them overcome their challenges.  Why? Because the reason […]

A really common pain point I hear from small business owners is the struggle to connect with their ideal client. I know how hard it is, especially in a world where everyone’s attention is being pulled in multiple directions. But there is something you can do to improve your connection with your ideal client, and […]

If you want to increase your reach on social media, there are 3 metrics you need to pay close attention to.  🚀Not all metrics are created equal. 🚀 I always say first and foremost: The metrics that matter are the ones aligned with your business goals.  If one of your goals happens to be to […]

When discussing pricing with potential clients, the term “sticker shock” often comes up. It’s that immediate, gut reaction clients have when they see the price of your service for the first time. This reaction stems from their preconceived notion of the value of your service and how your pricing aligns with that perception. The root […]

Is your engagement on your social media content down? I’ve got something that can help.  There’s nothing more frustrating than putting so much energy into your content only to post it and…. CRICKETS.  If only people would actually engage with what you’ve created! But let me ask…. Do you engage when you’re using social media? […]

If you’ve ever caught yourself thinking “No one ever opens my email newsletters. What’s the point of sending them?” this blog is for you.  I know how annoying it feels to spend time writing an email newsletter that it feels like no one ever reads. Before you’re too hard on yourself, it’s worth noting that […]

If you’ve ever wondered what a copywriter really does and whether they could benefit your business, you’re not alone! So I’m here to give you the answers.  At its core, copywriting is the art of crafting compelling words that resonate with your audience, driving them to take desired actions. But let’s dive deeper. What is […]

Your brand identity is more than just a logo or a catchy slogan. It’s the essence of your business, the tone you set, and the message you convey. It’s how your business is portrayed to your ideal clients.  While elements like your logo, typography, colour palette and style of imagery are all components of your […]

One of the first things a visitor sees when they land on your Instagram profile is your bio. So, how can you make sure it’s not only reflective of your brand but also optimised for discoverability? Let’s dive in! Did you know SEO applies to your Instagram bio, just like it does your website?  Yep! […]

Back in May 2023 I started a little social media experiment. I transformed my Instagram feed into a 9-grid; a monthly e-magazine cover that allows you to click in to read carefully-curated tips, trends, insights, education, motivation and encouragement to help you navigate the constantly-evolving world of small business marketing. I called it The MixTape; […]