Branding | Marketing | Messaging | Ever wondered how they all work together? First up → The explanations. Branding: Impacts how someone feels about your business. (First impression!) Messaging: What you say, how, and to who. It’s knowing what your brand stands for and how you serve people / help them solve a problem. It’s […]
Are you tired of the #beauthentic message when it comes to marketing? The hashtag itself feels like a trend circa 2016 or so…. Right? Personally, I don’t like the idea that being authentic in your marketing is a “trend” you have to embrace. Even the word “authentic” has begun feeling a little icky to me, […]
Let’s talk about “Unnecessary Marketing”… Are you doing it? Unnecessary marketing is the marketing you do because you think you SHOULD—not because it’s tied to any business goal. → It’s the Reel you sit on the couch making at night because you haven’t posted a Reel lately and you don’t want the algorithm to forget […]
“You need to get your messaging sorted.” Ever received this piece of feedback and wondered what in the world it meant? Let’s discuss! MESSAGING → What you say, how, and to who. It’s knowing what your brand stands for. MARKETING → Where you say it. Now that’s an overly simplistic definition, yet it’s all you […]
Ever wondered why you should consider Pinterest as a marketing tool? Members of my marketing accountability program, Marketing Matters, recently had the opportunity to learn all about how to optimise Pinterest thanks to the expertise of our guest presenter and Pinterest whiz, Annaliese Naomi. Far more than a place to collect inspiration (and plan your […]
I’ve been talking a lot lately about the difference between marketing EXHAUSTION and marketing SATURATION. If you’re not familiar with the idea, ask yourself this question… → Is my overwhelm and general feeling of ‘I’m over it’ when it comes to social media marketing because I’ve been DOING too much of it… or is it […]
Have you dipped your toes into using AI in your marketing yet? The talk of AI (artificial intelligence) is everywhere… and the conversation has extremes from fear-mongering about it “taking our jobs” to claims it’s capable of doing all of our marketing for us. The truth, as always, lies somewhere in the middle. Personally, I’m […]
Choosing a favourite marketing book is impossible. I read a LOT of them. But anytime I’m asked for my top recommendations, I always come back to the following 4, and here’s why. → This Is Marketing by Seth Godin is a brilliant book about developing meaningful connections through your marketing, storytelling, and creating a loyal […]
Are all these headlines about an economic downturn making you nervous? It might settle your nerves to know that small businesses have an upper hand over bigger corporations during an economic downturn—let me explain. I recently attended a national marketing conference where there was *plenty* of discussion about what CMOs (chief marketing officers) should be […]
