When I officially launched The Strategy Studio back in 2019, copywriting wasn’t a service I offered.  Being a former journalist it seems like an obvious service inclusion, right?! But at the time it wasn’t part of the business plan. I was focussed on Business & Marketing Strategy. I thought I needed to execute on those […]

Investing in your own business feels scary, right? You always have hope that it’s going to pay off and be worth it, but you rarely know with any certainty what the return on your investment is going to be. This year as interest rates started to rise, the weekly grocery bill went bonkers, and the […]

Do you have an email list? In case you’re confused by the question, I’ll quickly clarify what I mean. An “email list” in this context is people who have signed up to receive emails from you for marketing purposes. I’m not just talking about email addresses in your contact list, because technically you don’t have […]

When I was Marketing Manager and Wedding and Event Director of a floral studio in Vancouver, Canada, it was my responsibility to bring in the bookings.  I remember the angst I’d feel in the early days of that role when I was preparing for a client consult.  I’d obviously done the obligatory pre-meeting “research”.  Does […]

I want to talk about making money. But first, some context.  In a previous blog post I gave you some points to consider when deciding whether to put your pricing on your website or not. In response, I received several emails expressing a sentiment along the lines of: “Before I share my prices… how do […]

How many times have you wanted an answer to the question “Should my pricing be on my website?”  The short answer to this question is this: It depends what would work for you and your audience.  Despite what you might have been led to believe, there is truly no “right or wrong” way to do […]

Stuck for social media content ideas?  Grab a piece of paper and jot down answers to these 3 questions about your ideal client? What do they desire? (Creativity, reassurance, peace of mind, connection, status, community, security) What are they struggling with? (What would they love to find a solution to?) How do they want to […]

If I was to ask you: “What’s the primary goal of your website?” Would you say words to the effect of “To help people find my business?” If you answered YES, you’re not alone in thinking that. It’s a commonly-held belief that our websites exist so when people do a Google search on our particular […]

“So I know you do copywriting, but what does that really mean? What does a copywriter actually do?” Maybe you’re familiar enough to gather that copywriting involves “writing”, but beyond that, you’d be forgiven for wondering how a copywriter could help you in your business?  In case you, too, had wondered what copywriting / a […]

I was looking for an old photo of Lydia on my phone the other night and in between the thousands of kid pictures and videos there were hundreds of photos of flowers and floral arrangements. (In case you’re not familiar with my story, I trained as a floral designer when I first moved to Canada […]