I want to talk about making money. But first, some context.  In a previous blog post I gave you some points to consider when deciding whether to put your pricing on your website or not. In response, I received several emails expressing a sentiment along the lines of: “Before I share my prices… how do […]

How many times have you wanted an answer to the question “Should my pricing be on my website?”  The short answer to this question is this: It depends what would work for you and your audience.  Despite what you might have been led to believe, there is truly no “right or wrong” way to do […]

Stuck for social media content ideas?  Grab a piece of paper and jot down answers to these 3 questions about your ideal client? What do they desire? (Creativity, reassurance, peace of mind, connection, status, community, security) What are they struggling with? (What would they love to find a solution to?) How do they want to […]

If I was to ask you: “What’s the primary goal of your website?” Would you say words to the effect of “To help people find my business?” If you answered YES, you’re not alone in thinking that. It’s a commonly-held belief that our websites exist so when people do a Google search on our particular […]

“So I know you do copywriting, but what does that really mean? What does a copywriter actually do?” Maybe you’re familiar enough to gather that copywriting involves “writing”, but beyond that, you’d be forgiven for wondering how a copywriter could help you in your business?  In case you, too, had wondered what copywriting / a […]

I was looking for an old photo of Lydia on my phone the other night and in between the thousands of kid pictures and videos there were hundreds of photos of flowers and floral arrangements. (In case you’re not familiar with my story, I trained as a floral designer when I first moved to Canada […]

What does it actually mean to “communicate your value” in your marketing?  Let’s start by talking about what it is NOT.  It’s not a sales pitch.  It’s not an empty marketing catch phrase. It’s not a topic to put in the “too hard” basket! I believe communicating your value is about using your expertise to […]

I’m just going to dive into the blog with a big, “out there” question: Why do you do what you do?  If you’re thinking you haven’t had enough coffee to tackle this question today, I apologise! But I wanted to bring it up because I think you’ll experience unbelievable clarity in your business—and life—when you […]

“I have two different audiences for my business. How can I talk to them both on my website?”  This is far more common than you might realise! I’ve had three clients in the past month where this was a part of our copywriting conversation so if this is you, you’re not alone! To make an […]

“I’m not a brand, I’m a person.” This line (or sentiments to its effect) have been popping up a lot on social media lately. Whether you want to call it the rise of the “anti brand” or a “brand rebellion”, some are interpreting this as the idea that you shouldn’t have to put on a […]