Not getting enough inquiries in your business? → It might be because your ideal clients don’t understand how you can help them solve their current problems or challenges.  So how do we fix this? The answer is through understanding your client’s PAIN POINTS. (Yes… they will always have more than 1 pain point.)   When it […]

Branding | Marketing | Messaging | Ever wondered how they all work together?  First up → The explanations.  Branding: Impacts how someone feels about your business. (First impression!) Messaging: What you say, how, and to who. It’s knowing what your brand stands for and how you serve people / help them solve a problem. It’s […]

Are you tired of the #beauthentic message when it comes to marketing?  The hashtag itself feels like a trend circa 2016 or so…. Right?  Personally, I don’t like the idea that being authentic in your marketing is a “trend” you have to embrace. Even the word “authentic” has begun feeling a little icky to me, […]

Inside my Marketing Matters Accountability Groups we were recently joined by the fabulous Emma of Gem Socials for a round of social media Myth Busters and I think our minds were collectively blown with some of the insights Emma shared!  So much so, that I had to share a few of them with you!  MYTH: […]

When it comes to introducing yourself to your audience, the name of the game is to help your ideal client begin to know, like and trust you.  To do so, we need to communicate who we are with empathy and authority.  We need to acknowledge:  → Language (written words) can help us show empathy and […]

Just getting started with social media for business and don’t know where to start?  Here’s 3 steps to help you get started on your social media marketing adventure with a solid (and achievable) action plan.  STEP 1: Identify your target audience and their social media habits. STEP 2: Determine your goals What are you wanting […]

Working on your website? A great website starts with a great header.  Here are 3 things every website header must include.  👀 Your header is the first thing people see when landing on your site. They will decide in 3-5 seconds whether they want to scroll on, or leave.  Your header has to do the […]

🥂What is “champagne” content, you ask? 🥂 Champagne content is what I call content that resonates most strongly—and repeatedly—with your ideal client. It’s usually also the content you find fun and *easy(er)* to make. No surprise that your audience can sense the content you love to create, right?! 😉🤭 Here’s 3 great metrics to help […]

How do you make people CURIOUS about your brand? How can you ENLIGHTEN them as to how you could help them?  → With a great one-liner.  A one-liner is like your elevator pitch. It’s the short and sharp answer you give in response to the question “What do you do?”; a simple statement you use […]

Let’s talk about “Unnecessary Marketing”… Are you doing it?  Unnecessary marketing is the marketing you do because you think you SHOULD—not because it’s tied to any business goal.  → It’s the Reel you sit on the couch making at night because you haven’t posted a Reel lately and you don’t want the algorithm to forget […]