When most people think about branding, they think about the visuals; a beautiful logo, a sleek website, a curated social media feed…. And while those things can absolutely create a strong first impression, one their own they’re not enough to get people over the line to work with you, especially in a service-based business. In […]

One of my favourite things about working on an elevator pitch with a client is that it doesn’t just make it easier to answer “So, what do you do?” It forces you to get crystal clear on what you actually want to be known for. When you have to distill your work into a single […]

You’ve nailed your elevator pitch.You’ve finally found the words to talk about what you do without feeling salesy.You’re making real connections with the right people. Then someone hears you speak at an event, looks you up online… and gets whiplash. What I mean by “brand whiplash” Brand whiplash happens when there’s a disconnect between how […]

I’ve been saying a version of my elevator pitch for six + years now, and it’s evolved as my business has evolved. Back when I started, there was no AI to lean on though! I had to do the messy brainstorming on my own. Now? I still do the messy brainstorming… but I also use […]

There’s a reason most “elevator pitches” fall flat. They either try to cram in too much detail (“I write websites, and emails, and sales pages, and lead magnets…”) or they’re so vague the other person has no idea what you actually do (“I’m a copywriter”). After years of working with business owners on their messaging, […]

Picture this: you’re at a networking event, a conference, or even the school pickup line. Someone turns to you and says, “So, what do you do?” If your mind goes blank, you stumble through a rambling explanation, or you downplay yourself with words like “I just…”, you’re not alone. Many business owners feel awkward answering […]

If you’re avoiding your marketing, it’s not because you’re lazy.. It’s because you’re forcing yourself into strategies you don’t enjoy. The “shoulds” are everywhere: But if you dread showing up, you won’t be consistent. And we all know that inconsistent marketing doesn’t work. What to do instead: 1️⃣ Pick one core platform where your ideal […]

AI is changing how we market and it’s happening FAST. You can get an Instagram caption, blog post, or sales email in seconds. It’s efficient, sure. Sounds great in theory.  But the danger is that if you’re not careful, everything starts sounding the same. (Anyone else noticed that we’re all drowning in a sea of […]

If your marketing feels heavy, complicated, or exhausting, it’s probably not the marketing for you. There’s no one “right” way to market a business. There’s only the way that works for you — your personality, your values, and your goals. The problem is that we’re drowning in “shoulds”: What if you… didn’t? Marketing only works […]

If you want to work with premium clients, here’s one thing you need to hear: stop changing your message every six months. I get it. You get bored. You’ve said the same thing over and over and start thinking everyone must be sick of hearing it. But the reality is most of your audience hasn’t […]